Transform Relaxation into Opportunity with The Spa Lounge® Franchise
Own a Day Spa Franchise That Redefines Wellness and Accessibility!
Transform Relaxation into Opportunity with The Spa Lounge® Franchise
Own a Day Spa Franchise That Redefines Wellness and Accessibility!
A Full-Service Quality Day Spa
Luxurious Experiences at Affordable Prices
Scalable Business Model Focus Growth
Our Brand Story
The Spa Lounge: Transforming Relaxation and Wellness
The Spa Lounge™ began as a vision to transform the traditional spa experience into an accessible and luxurious retreat for everyone. Designed to delight and retain guests.
Founded in 2015 by Greg and Diana Lovato, the journey started with a single massage therapy studio in Draper, Utah. Combining Greg’s expertise in business and Diana’s passion as a top-rated massage therapist, the duo reimagined what a day spa could be. Over the years, The Spa Lounge™ has grown into Utah’s largest full-service day spa, known for its variety of services and commitment to customer satisfaction.
At the heart of The Spa Lounge™ is a unique approach that sets it apart: exceptional spa services at everyday prices without the need for aggressive membership sales or gimmicks. From massages and facials to manicures, pedicures, and advanced esthetic treatments, every detail is designed to provide a relaxing, luxurious day spa experience that keeps guests coming back. With locations across Utah and an established model for growth, The Spa Lounge™ is poised to bring its exceptional day spa franchise services to communities nationwide through its franchise program.
As The Spa Lounge™ continues to grow, it remains dedicated to its mission of delivering unparalleled relaxation and wellness experiences. By empowering our franchisees with comprehensive support and a scalable business model, The Spa Lounge™ is redefining what it means to own a day spa franchise. Join us in spreading the gift of relaxation, one community at a time.
Meet Our Founders
Greg and Diana Lovato, Founders of The Spa Lounge
Greg and Diana Lovato turned a small massage therapy studio in Draper, Utah, into what is now The Spa Lounge™, Utah’s largest full-service day spa. Combining Greg’s business and IT expertise with Diana’s reputation as a top-rated massage therapist, the pair reimagined the spa experience. Their vision was clear: to create a space where luxury and accessibility meet, while delivering exceptional services. Under their leadership, The Spa Lounge™ has expanded to multiple locations and become a trusted destination for relaxation and wellness.
The Lovatos’ passion for innovation and dedication to customer satisfaction are the cornerstones of The Spa Lounge. Their mission is to make luxury spa services available to everyone, creating a welcoming environment that prioritizes both guest and franchisee growth. Today, Greg and Diana continue to lead with the same enthusiasm and commitment, inspiring others to join The Spa Lounge’s journey of transforming lives through relaxation and wellness.
Greg & Diana Lovato
Join The Spa Lounge™ and bring relaxation, wellness, and luxury to your community while building a rewarding day spa franchise.
Why Choose Us?
What makes The Spa Lounge™ Franchise a Unique Choice?
Here’s why The Spa Lounge™ day spa franchise stands out:
Established Business Model
Built on refined prototypes and a history of operational experience.
Strong Brand Image
Recognized as Utah’s largest full-service day spa with a trusted reputation.
Expert Leadership
Guided by experienced knowledgeable founders committed to our franchisees.
Distinct Market Position
A full-service spa offering multiple revenue streams and service options.
Robust Marketing Programs
Attracting and retaining clients with effective strategies designed to delight.
Sophisticated Treatments
Ensuring consistent quality spa techniques across all spa locations.
Supplier Relationships
Established streamlined network access to trusted products and services.
Protected Territories
Exclusive strategic operational areas to maximize our franchise growth.
Commitment to Improvement
Continual enhancement of the business model for sustained expansion.
Comprehensive Training
Thorough initial and ongoing spa and wellness education for franchisees.
Industry Data
Revealing the Potential of the Wellness Industry
The health and wellness industry is growing rapidly and the demand for spa services steadily increasing.
The global wellness industry is set to expand to an incredible $9 trillion by 2028, offering significant opportunities for growth and innovation in the spa sector. ¹
In the U.S., 82% of consumers now prioritize wellness as an essential part of their daily lives, reflecting a rising demand for self-care and relaxation services. ²
The spa market alone is projected to grow by $48.3 billion, with an impressive CAGR of 6.79% from 2023 to 2028, highlighting the increasing popularity of spa experiences worldwide. ³
The Spa Lounge™ day spa franchise is expanding its territories nationwide in this lucrative market.
- Global Wellness, Global Wellness Institute, 2024
- Consumer Demand for Self Care, McKinsey, 2024
- The Global Spa Market, Technavio, 2024
How Much Does It Cost?
What Does It Take to Own a Franchise with The Spa Lounge?
Joining The Spa Lounge™ franchise network is an exciting opportunity to bring luxury and wellness to your community through a tested and scalable business model.
Here’s a breakdown of the initial investment required:
Estimated Initial Investment**
$617,498 to $883,000
Initial Franchise Fee*
$48,000
* discounts available for veterans
** See the Franchise Disclosure Document (FDD) for more information.
How Much Does It Cost?
What Does It Take to Own a Franchise with The Spa Lounge?
Joining The Spa Lounge™ franchise network is an exciting opportunity to bring luxury and wellness to your community through a tested and scalable business model.
Here’s a breakdown of the initial investment required:
Estimated Initial Investment**
$617,498 to $883,000
Initial Franchise Fee*
$48,000
* discounts available for veterans
** See the Franchise Disclosure Document (FDD) for more information.
We are Expanding Relaxation Across the Southwest Region …and Beyond!
Available Markets
Bring The Spa Lounge™ to Your Community!
The Spa Lounge™ is expanding to bring exceptional spa and wellness experiences to communities across the western United States. Protected franchise territories are now available, offering you the opportunity to join a trusted brand known for luxury, fair prices, and outstanding guest service.
We are seeking franchisees ready to bring The Spa Lounge™ to vibrant markets such as Colorado, Arizona, Nevada, and Idaho, as well as additional locations in Utah. From urban hubs to suburban retreats, there are countless opportunities to grow with us and deliver unparalleled relaxation and wellness.
Join us in spreading the gift of relaxation and wellness while building a rewarding future in your community with your own day spa franchise.
Our Support
Holistic Support for The Spa Lounge™ Franchisees
At The Spa Lounge™, we are committed to providing our franchisees with the guidance, tools, and resources needed to create thriving spa businesses in their localities. From the very beginning of your journey with us, you’ll receive the support you need to serve your community.
Initial Training & Start-Up Guidance
Receive thorough training that covers site selection, lease negotiation, construction requirements, and operational best practices, ensuring a smooth launch.
Ongoing Training & Coaching
We provide regular training updates, refresher courses, and on-site field support visits to help you stay ahead in marketing, operations, finances, and facilities maintenance.
Day-to-Day Remote Support
Our franchise team is always available via phone or email to assist you with your daily operations and resolve any challenges you might encounter.
Confidential Operations Manual
Gain access to our detailed manual outlining essential procedures for day to day operations, marketing, reporting, and more, serving as your go-to resource.
Technology Tools
Utilize vetted, out-of-the-box technology tools to streamline your business operations and enhance the customer experience.
Marketing Support
Leverage our expert guidance on local marketing campaigns, including sample materials and strategies to build your brand and grow your client base.
Making an Impact
Hear What Our Guests Have to Say
At The Spa Lounge™, we’re dedicated to creating unforgettable experiences that leave our guests feeling relaxed, rejuvenated, and appreciated. Here’s what some of our happy customers have shared:
8 Steps to Ownership
Start Your Journey with The Spa Lounge™ Franchise
Step 1: Initial Inquiry
Reach out to our franchise team to explore The Spa Lounge franchise opportunity. Let us guide you through the initial steps and answer your questions.
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Step 2: Introduction Call
Reach out to our franchise team to explore The Spa Lounge franchise opportunity. Let us guide you through the initial steps and answer your questions.
Step 3: Submit Franchise Application
Complete and submit your franchise application to initiate a mutual evaluation process. This helps us understand your aspirations and qualifications.
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Step 4: Review the Franchise Disclosure Document (FDD)
Once approved, receive and review the FDD. Our team will walk you through the document, detailing investment requirements, operational insights, and franchise expectations.
Step 5: Discovery Day
Visit one of our flagship locations to experience The Spa Lounge business model firsthand. Meet our leadership team and gain deeper insights into our brand values.
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Step 6: Finalize the Franchise Agreement
Once all questions are answered, and both parties agree, finalize the Franchise Agreement. Welcome to The Spa Lounge family!
Step 7: Training & Onboarding
Participate in thorough training, including classroom and hands-on sessions, covering operations, marketing, and customer service.
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Step 8: Grand Opening
Work with our support team to prepare for your grand opening. Launch your spa location and begin delivering relaxation and wellness to your community.
